Architects can struggle to turn a site’s many conditions into one clear design direction. Climate, culture, landscape, movement, program, and human experience can compete for attention. This webinar explores how architects can read these conditions and turn them into meaningful design concepts. Our guest speaker Kai Sheng, AIA, will share how contextual observations shaped projects such as the Hai-Tian Center in Qingdao and Azure Tower in Flushing. Through these case studies, you’ll see how a strong design narrative can guide form, spatial planning, outdoor environments, and architectural expression across complex projects.

What You'll Learn

• Identify contextual factors that can generate stronger architectural concepts.
• Turn observations and inspiration into form, space and material expression.
• Build a clear design narrative for complex projects.
• Incorporate landscape and outdoor spaces in high-density urban development.
• Think contextually across scales, locations and building types.